The excitement is palpable as the countdown to the Olympic Games 1 year from now on July 25th, 2024 in Paris begins. With the world’s attention turning towards the city of lights, it presents an incredible investment opportunity for those looking to capitalize on the event’s global significance. Purchasing investment property in Paris for the Olympic Games 2024 might just be the golden ticket for astute investors seeking a combination of financial growth, cultural experience, and long-term rewards. In this blog post, we explore why the upcoming Olympics make this an opportune time to consider investing in the iconic city of Paris.

1. A Boost in Tourism and Short-term Rentals

The Olympics are known to attract millions of visitors from all corners of the globe. As Paris hosts the Games, the city is expected to see a significant surge in tourism during the event and in the months leading up to it. This surge translates to high demand for short-term rentals such as Airbnb or vacation rentals. Savvy investors can take advantage of this increased demand by purchasing investment properties that can be used as short-term rentals, offering tourists a comfortable and convenient place to stay.

2. Infrastructure and Development

Hosting the Olympics requires extensive infrastructure development and improvements in the host city. Paris has been investing in various projects and upgrades to prepare for the Games, such as enhanced public transportation, improved sports venues, and urban renewal initiatives. These investments not only enhance the city’s overall appeal but also contribute to its long-term growth and desirability for residents and visitors alike. By investing in property in areas undergoing significant development, investors can benefit from potential appreciation in property value over time.

3. Global Exposure and Demand

The Olympics represent an unparalleled opportunity for cities to showcase their culture, architecture, and lifestyle to the world. As Paris takes the global stage, it is likely to attract even more international attention and interest. The increased global exposure can create a surge in demand for real estate in the city, attracting a diverse range of buyers from different countries seeking to own a piece of the vibrant Parisian experience.

4. Legacy Effect

The Olympic Games leave a lasting impact on their host cities, known as the “legacy effect.” This effect can be seen in previous host cities where infrastructure improvements and increased tourism have had lasting benefits for local businesses, real estate markets, and overall economic growth. Paris is no exception to this phenomenon, and investing in property before the Games can provide investors with long-term benefits as the city continues to enjoy the legacy effect long after the Olympic torch is extinguished.

5. Diversification of Investment Portfolio

For seasoned investors, adding an international property to their investment portfolio can be a prudent way to diversify their holdings. Paris has historically been a stable and attractive real estate market, and the Olympics present an opportune moment to enter this market. Diversification across different markets can mitigate risks and offer a chance to capitalize on unique opportunities, such as the Olympic Games.


The Olympic Games 2024 in Paris are more than just a celebration of sports and culture; they represent a strategic investment opportunity for those interested in the real estate market. With a surge in tourism, infrastructure developments, increased global exposure, and lasting legacy effects, the city of Paris is poised to offer investors a chance to reap substantial rewards. As with any investment decision, it is essential to conduct thorough research, work with local experts, and consider one’s financial goals and risk tolerance. For the discerning investor seeking a perfect blend of financial gains and cultural experiences, purchasing investment property in Paris for the Olympic Games 2024 might be the ticket to success. Remember, the Eiffel Tower might be the symbol of Paris, but its real estate market is the true monument of opportunity!

This content is not the product of the National Association of REALTORS®, and may not reflect NAR's viewpoint or position on these topics and NAR does not verify the accuracy of the content.